Autumn Watercolour Statics

10 September 2026, updated with your note · Updated with your note. Every design now has its own five main texts and its own five headlines, and your drafts are in as the first main text and one headline on every set, kept word for word. The three knitting sheep did not get a draft from you, so that one is ours written to your shape and labelled as such. The rest of each set is ours: a version written for the person buying it for themselves, a version for the hard to buy for, one that leans on autumn, and one built on a real review of that exact product. The coloured tags say which buyer each line is written for. Edit anything straight on the page, mark each line approved or rejected, then press Send.

How to review: Anything with a pencil is editable, just click and type over it. Mark each one Approve or Reject. Your edits and choices save to this page automatically and Casey can see them, so you can close it and come back whenever you like.

When you are done, press Send to Casey at the bottom of the page. That just tells Casey you have finished and gives a copy that can be pasted straight into the ads.

1. Knit & Natter 2. A Close-Knit Bunch 3. A Little Lift 4. Better Together 5. Homegrown Happiness 6. Adventure Awaits

Your drafts are in, and here is exactly what we did with them
Each one is the first main text on its design, word for word. The only changes are mechanical: where a beat ran two sentences we put them on separate lines, because the ad renders them that way regardless and you should approve the shape it will really have. Your five headlines are in too. The three knitting sheep did not get a draft, so that set carries one written to your shape by us, marked as ours on the page. Your "Free Gift Box Included" stays as the shared first headline on all six so we can test it against the individual ones, exactly as you suggested.

Two emoji per text, or one?
Your drafts use a subject emoji at the top and the little house at the bottom, so that is now the pattern on those texts. Ours use one. We are happy either way, but it should be consistent across the round, so tell us which you prefer and we will make them match.

The reviews you asked us to verify are verified, all six of them
Not just the knitting and gardening ones. Every review text in this round is quoted word for word from your Okendo export and comes from a review of that exact product: Gail C. on Knitting Nell, Judy B. on Knitting Nancy, Janet S. on the Baby Hedgehog, Claire F. on the Baby Badger, Barry R. on the Gardener Mouse, and Heidi E. and Mrs D. on the Hiking Mouse. The one number still to confirm is "over 6,000 reviews at an average of 4.9 out of 5". Your full export on 9 September holds 6,612 at an average of 4.97, with 97.9% of them five star. The widget on your site shows a smaller selection, so we would rather you said yes to it.

Does the Three Knitting Sheep bundle come in the house box too?
"Free Gift Box Included" is the first headline on all six sets, including the three sheep, and single animals ship in the little house while the Nativity ships in the cotton sack. We have worded that set's main text so it stays true either way, but if the bundle is packed differently we will pull that headline off that set only.

Three Knitting Sheep are down to 12 bundles
Everything else in the round has between 56 and 324 in stock. That set now has its own five main texts, so it will attract its own spend rather than riding along with the others. Every ad points at the Autumn collection rather than the bundle page, but say the word if you would rather we held that design back until you have restocked.

1. Knit & NatterKnitting Nell · 5 main texts · 5 headlines

Cold UK audiences. Somebody who knits, and somebody who knows a knitter.

Sends to /collections/autumn

The knitting characters are the strongest identity match you have. Knitting Nell already carries autumn and Q4 spend at a 3.75% click rate, and the reviews on her are almost all one of two stories: I bought her for a knitter, or I am a knitter and she looks like me. The five texts below split along exactly that line.

Primary Text

P1 · Gift giver: Olly's wording EditedRevised since your edit

For the friend who always has a knitting project on the go... and time for a natter. 🧶 Our little knitting sheep is a thoughtful gift for someone who knows that a cup of tea and a few more rows can improve almost any afternoon. Hand felted from organic wool and tucked into its own little house gift box. 🏠 And if that someone is you, we quite understand.

Gift giverCollectorsolution-aware

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P2 · Collector: this one is you EditedRevised since your edit

Same glasses, same wool, same chair by the window. One of our customers photographed her own spectacles next to Nell so that we could see the resemblance. Buy her for the knitter you had in mind, or put her on the shelf beside your own basket of wool, because both are allowed.

Collectormost-aware

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P3 · Gift giver: her face when she opens it EditedRevised since your edit

Watch her face when she spots the glasses. Then the tiny needles, then the ball of wool in a shade she is fairly sure she already owns. Every one is hand felted from organic wool by our skilled artisans, and it arrives in its own free little house gift box 🏠

Gift giversolution-aware

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P4 · Collector: the shelf, and the season EditedRevised since your edit

Autumn is when the mantelpiece changes. The leaves come in, the candles come out, and there is a gap where something small and woolly should be. Nell is hand felted from organic wool one at a time, so no two are quite the same, and she looks right next to a mug and a stack of books.

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P5 · Both: a real review EditedRevised since your edit

"It now sits proudly alongside her other knitters on her mantel" Gail C. Every Tiny Animal is needle felted from organic wool by our skilled artisans, so each one is genuinely unique. Over 6,000 reviews at an average of 4.9 out of 5, and a free little house gift box with every single one 🏠

Gift giverCollectorproduct-aware

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Headlines

H1 Free Gift Box Included Edited

already proven, your own site line and a 4.44x ad

Gift giverCollector

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H2 For Your Favourite Knitter Edited

your own headline, kept word for word

Gift giver

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H3 She’ll Spot The Glasses First Edited

the recipient, not the errand, and it is the detail in the picture

Gift giver

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H4 Same Glasses, Same Wool Edited

self-recognition, straight out of the Nell reviews

Collector

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H5 One For Your Own Shelf Edited

permission to buy it for yourself

Collector

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2. A Close-Knit BunchThree knitting sheep · 5 main texts · 5 headlines

Cold UK audiences. The knitting group, and the person who already owns one sheep.

Sends to /collections/autumn

Three of them in one picture is the only creative in the round that argues for itself: it is a set. So this is where the collector gets the most room, and where the gift giver gets the group rather than the individual. Note the stock question in the box at the bottom of the page before we put real budget behind this one.

Primary Text

P1 · Gift giver: Olly's register, our words EditedRevised since your edit

For the three friends who have solved most of the world's problems over a ball of wool. 🧶 Our three knitting sheep are a thoughtful gift for a knitting group, a Thursday night circle, or two sisters who ring each other about patterns. Each one is hand felted from organic wool, and the whole set goes straight to the door with no invoice and no price inside. 🏠 And if you keep one back for yourself, we quite understand.

Gift giverCollectorsolution-aware

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P2 · Collector: this one is you EditedRevised since your edit

This is usually how the collection starts. One sheep comes home, the second one is bought as a present and quietly never leaves, and the third is really just tidying up. They are hand felted from organic wool, and they are considerably easier to buy as three.

Collectormost-aware

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P3 · Gift giver: the hard to buy for EditedRevised since your edit

She has enough scarves. She has enough needles, enough patterns, enough wool to see out a small ice age, and she made most of your Christmas presents. This is the one thing she has not already made herself, and it arrives in its own free little house gift box 🏠

Gift giverproblem-aware

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P4 · Collector: the shelf, and the season EditedRevised since your edit

Autumn is knitting weather. The needles come back out, the window seat gets its cushion back, and these three look like they have been sat there all along. Hand felted from organic wool one at a time, and not one of them has ever lost a needle down the side of the sofa.

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P5 · Both: a real review EditedRevised since your edit

"As an avid knitter I was gifted a Nancy by a close friend and I was delighted!" Judy B. She then bought one for a knitting friend of her own, which is how most of these stories go. Hand felted from organic wool by our skilled artisans, and one of over 6,000 reviews at an average of 4.9 out of 5.

Gift giverCollectorproduct-aware

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Headlines

H1 Free Gift Box Included Edited

already proven, your own site line and a 4.44x ad

Gift giverCollector

We have revised this line since you edited it.

H2 For Your Favourite Knitters Edited

your headline shape, applied to the set you did not draft

Gift giver

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H3 She Has Enough Scarves Edited

the problem opener, said the way a friend would say it

Gift giver

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H4 All Three, One Windowsill Edited

the set argument the picture is already making

Collector

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H5 Start Of A Small Collection Edited

names what 52% of your second orders actually do

Collector

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3. A Little LiftBaby Hedgehog · 5 main texts · 5 headlines

Cold UK audiences. Somebody sending a pick-me-up, and somebody who simply loves hedgehogs.

Sends to /collections/autumn

Your read on the call was that this one is not about a hobby, it is about the design, so the question is whether the person likes a hedgehog. That changes the copy: instead of naming an interest, the gift texts name a moment (somebody is having a rough time and a card will not do it) and the collector texts name the animal itself. The balloon is doing the work in the picture, so the words never have to explain it.

Primary Text

P1 · Gift giver: Olly's wording EditedRevised since your edit

For the one who has a soft spot for hedgehogs. 🦔 Our little Baby Hedgehog brings a touch of woodland charm to their favourite shelf. Hand felted from organic wool, with tiny details that make it hard to resist. Delivered in its own little house gift box, ready to surprise someone you love... or move straight into your own home. 🏠

Gift giverCollectorsolution-aware

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P2 · Collector: this one is you EditedRevised since your edit

Some people are just hedgehog people. They slow the car down for them, they leave food out, and they have firm opinions about slug pellets. If that is you, he is hand felted from organic wool by our skilled artisans, and nobody has to know who you bought him for.

Collectormost-aware

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P3 · Gift giver: the hard to buy for EditedRevised since your edit

When flowers are not an option, this is. He needs no water and no vase, he takes up almost no room on a bedside table, and he will still be there in a year. Send him straight to her door and we will never put an invoice or a price in the parcel.

Gift giverproblem-aware

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P4 · Collector: the shelf, and the season EditedRevised since your edit

He is the one that gets picked up. Guests find him on the shelf, turn him over, and ask where on earth he came from. No plastic and no synthetic filling, just wool, water, soap and a great deal of skill, so the one that arrives is the only one exactly like him.

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P5 · Both: a real review EditedRevised since your edit

"They make excellent gifts but I always want to keep them for myself!" Janet S. Janet was writing about this exact hedgehog, and she is not the only one. Over 6,000 reviews at an average of 4.9 out of 5, every one hand felted from organic wool and delivered in its own little house gift box 🏠

Gift giverCollectorproduct-aware

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Headlines

H1 Free Gift Box Included Edited

already proven, your own site line and a 4.44x ad

Gift giverCollector

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H2 Better Than A Get Well Card Edited

the occasion your reviews name most often for this design

Gift giver

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H3 A Little Lift, Sent Direct Edited

picks up the overlay and answers the delivery worry

Gift giver

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H4 A Tiny Hedgehog. A Big Soft Spot. Edited

your own headline, kept word for word

Gift giverCollector

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H5 Keep Him For Yourself Edited

Janet S. said it first

Collector

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4. Better TogetherBaby Badger with Bear · 5 main texts · 5 headlines

Cold UK audiences. Somebody saying something they would not say out loud, and somebody adding to a shelf.

Sends to /collections/autumn

The other design with no hobby attached, so again the words carry the meaning rather than the interest. He is already holding his own best friend, which hands us the pairing idea for free: comfort for the gift giver, and the matching second one for the collector. Your order data backs the second half, 52% of second orders stay inside the same animal family.

Primary Text

P1 · Gift giver: Olly's wording EditedRevised since your edit

A baby badger with a teddy bear. Sometimes, that's all the reason you need. 🦡 With a little bear tucked in its arms, this woodland youngster is ready to find a home with someone who loves the small things. Hand felted from organic wool and delivered in its own little house gift box. 🏠 You probably already know who it's for.

Gift giversolution-aware

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P2 · Collector: this one is you EditedRevised since your edit

He arrived holding his own best friend, which tells you roughly how this goes. One turns up, then a second turns up for whoever else lives in the house, and at some point the shelf has a theme. Each is hand felted from organic wool one at a time, so no two badgers ever arrive quite the same.

Collectormost-aware

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P3 · Gift giver: what it says about them EditedRevised since your edit

For the one who feels things a bit more than they let on. He is holding his bear the way they held onto theirs, and they will notice that before you have finished explaining it. Hand felted from organic wool, and it goes straight to their door with no invoice and no price inside.

Gift giversolution-aware

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P4 · Collector: the shelf, and the season EditedRevised since your edit

He is a woodland animal and this is his season. Put him on the hall table with the conkers and the candle and the pile of post you keep meaning to deal with. Hand felted from organic wool, he will still be there next autumn, and the one after that.

Collectormost-aware

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P5 · Both: a real review EditedRevised since your edit

"This is the third little animal that I’ve bought and he’s just as cute as the other two." Claire F. That is one of over 6,000 reviews at an average of 4.9 out of 5. Hand felted from organic wool by our skilled artisans, and delivered in its own little house gift box 🏠

Gift giverCollectorproduct-aware

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Headlines

H1 Free Gift Box Included Edited

already proven, your own site line and a 4.44x ad

Gift giverCollector

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H2 For The One Who Kept The Bear Edited

names a person without naming a hobby

Gift giver

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H3 Small Bear. Big Charm. Edited

your own headline, kept word for word

Gift giverCollector

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H4 Another For The Collection Edited

the collector line, matched to the third-purchase review

Collector

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H5 Still There Next Autumn Edited

your own lasts-longer-than-flowers argument, made seasonal

Collector

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5. Homegrown HappinessGardener Mouse · 5 main texts · 5 headlines

Cold UK audiences. Somebody buying for a gardener, and gardeners buying for themselves.

Sends to /collections/autumn

The best evidenced of the six. The Gardener Mouse reviews split almost exactly down the middle between the two buyers: Barry bought him and his wife is the gardener, MS D. sent him to her sister who now takes him to the allotment, and Adele bought him for her own collection because, in her words, we all deserve nice things.

Primary Text

P1 · Gift giver: Olly's wording EditedRevised since your edit

For the one who pops into the garden for five minutes... and comes back two hours later. 🥕 Our Gardener Mouse is a little tribute to their happiest place. A thoughtful gift for someone who would always rather be planting, pottering or checking on the tomatoes. Hand felted from organic wool, with its own little house gift box included. 🏠

Gift giversolution-aware

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P2 · Collector: this one is you EditedRevised since your edit

Or the gardener is you. The boots by the back door, the fork that is definitely yours, and one carrot this year that came out shaped like a carrot. He is hand felted from organic wool by our skilled artisans, and nobody is checking who you bought him for.

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P3 · Gift giver: the hard to buy for EditedRevised since your edit

The allotment one is always the hardest to buy for. They own every tool they need, they grow their own food, and they really do not want another mug. One of our customers sent this mouse to her sister, and he now goes down to the allotment with her.

Gift giverproblem-aware

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P4 · Collector: the shelf, and the season EditedRevised since your edit

The garden is winding down and the kitchen windowsill has room again. He is happy on it, next to the seed packets you are definitely going to sort out this winter. Hand felted from organic wool one at a time, so no two are quite the same.

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P5 · Both: a real review EditedRevised since your edit

"My wife loves him as she is the gardener." Barry R. Barry was reviewing this exact mouse, and he is one of over 6,000 reviews at an average of 4.9 out of 5. Hand felted from organic wool by our skilled artisans, and delivered in its own little house gift box 🏠

Gift giverCollectorproduct-aware

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Headlines

H1 Free Gift Box Included Edited

already proven, your own site line and a 4.44x ad

Gift giverCollector

We have revised this line since you edited it.

H2 For Someone Happiest in the Garden Edited

your own headline, kept word for word including the lower case in the

Gift giver

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H3 For The Allotment One Edited

narrower than gardener, and straight out of the reviews

Gift giver

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H4 One For Your Own Windowsill Edited

the collector, given permission

Collector

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H5 He Stays All Winter Edited

lasts-longer-than-flowers, said in a gardener’s terms

Collector

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6. Adventure AwaitsHiking Mouse · 5 main texts · 5 headlines

Cold UK audiences. Somebody buying for a walker, and walkers buying for themselves.

Sends to /collections/autumn

Hiking Mouse is your number one Google product in Q4 and it has the richest reviews of the six, including the single best self-purchase line in the whole corpus. So this set carries the only text in the round that opens on a customer quote, and it is the collector one.

Primary Text

P1 · Gift giver: Olly's wording EditedRevised since your edit

You know the one. "Shall we take the scenic route?" ⛰️ For your favourite walking companion, our Hiking Mouse is a little reminder of muddy boots, fresh air and the conversations you only have on a good long walk. Hand felted from organic wool and delivered in its own little house gift box. 🏠 A tiny thank-you for all those miles together.

Gift giversolution-aware

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P2 · Collector: this one is you EditedRevised since your edit

"I didn’t need a tiny little hiking mouse...until I got her and now I wonder why I hadn’t ordered her sooner." Heidi E. Nobody actually needs one of these, and it has never once stopped anybody. Hand felted from organic wool by our skilled artisans, and he stands up on his own on any shelf you like.

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P3 · Gift giver: the hard to buy for EditedRevised since your edit

What do you get the man who has everything and walks up hills for fun? One of our customers asked herself exactly that, then sent this mouse to her husband, who walks the Mourne Mountains most weekends. He turns up in his own little house gift box, and we never put an invoice or a price in the parcel.

Gift giverproblem-aware

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P4 · Collector: the shelf, and the season EditedRevised since your edit

Autumn is the best walking of the year and everybody who walks knows it. Bracken going orange, no midges left, and the light doing that thing it does at four o’clock. He is hand felted from organic wool, he stands on his own two feet, and he looks right on a mantelpiece.

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P5 · Both: a real review EditedRevised since your edit

"Lovely, I bought for a friend who is difficult to buy for." Mrs D. That is really the whole job. Over 6,000 reviews at an average of 4.9 out of 5, each one hand felted from organic wool and delivered in its own little house gift box 🏠

Gift giverCollectorproduct-aware

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Headlines

H1 Free Gift Box Included Edited

already proven, your own site line and a 4.44x ad

Gift giverCollector

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H2 For Your Favourite Walking Companion Edited

your own headline, kept word for word, and the longest in the round

Gift giver

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H3 The Man Who Has Everything Edited

Jane M. wrote this about this exact mouse

Gift giver

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H4 You Do Not Need Him Edited

Heidi E. said it first, and it is the best line you own

Collector

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H5 Straight To The Mantelpiece Edited

where the reviews say he actually ends up

Collector

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